Wednesday, April 29, 2015


For the launch of the first Moschino fragrance under his creative direction, Jeremy Scott has chosen a bottle that embodies an iconic element of the brand: the teddy bear.
Moschino Toy wears his very own Moschino T-Shirt “THIS IS NOT A MOSCHINO TOY” and comes in a toy carton box revealing the cute and adorable bear.  And best of all, this actual toy is a real, fuzzy-faced teddy bear to hug and snuggle up with whenever you choose.  Screw off its happy faced head and you magically find an atomizer built into the bear’s soft body.  Spritz away and then set TOY back down on  your vanity table, or toss him on your bedspread with your other furry stuffed animals.
The unisex fragrance is an innovative citrus woody floral with top notes of mandarin, juniper berries, cardamom and bergamot. Violet, hawthorn petals and lavender come together in a floral heart, while base notes of tree moss, cedarwood, sandalwood and vanilla beans create a warm finish . It  represents another step in Jeremy Scott’s high-voltage journey at the House of Moschino, returning the fragrance brand to its humorous essence.

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